Build a launch that feels national, timely, and unmistakably Bret.
Build Anticipation
Prime the market ahead of release with premium visibility in Times Square and across Washington, DC commuter and influence corridors.
Own Launch Day
Create the defining moment through synchronized roadblocks, tower visibility, live fan interaction, and mobile presence throughout both cities.
Extend the Moment
Keep the campaign visible after launch while content captured during the activation continues to work across social, PR, and digital channels.
NYC / DC Book Launch + X Live Fan Experience
Anchor the campaign with MiFi Tower and NASDAQ, creating an iconic New York presence that signals scale and legitimacy immediately.
Extend the campaign into DC to connect the launch to the national and political relevance of the book’s theme.
Bret can host an interactive X Live pop-up with fans in NYC or DC, creating a live and social layer around the launch moment.
If schedule allows, the activation can support a live signing. If not, the same framework becomes a QR-driven signed book giveaway campaign.
Roadblock = A scheduled moment where all selected screens display Bret’s content simultaneously, creating a full visual takeover ideal for maximum impact and coordinated content capture.
Two clean paths depending on how aggressively Bret wants to own launch week.
Built to hit hardest on May 5.
This structure keeps May 4 and May 6 lighter, then concentrates visibility, roadblock moments, and fan-facing energy around launch day itself. It is the strongest recommendation for maximum launch-day impact with cleaner spend efficiency.
300–400 plays on May 4 and May 6, with 650–800 plays on May 5 to concentrate the heaviest visibility on launch day.
Choose MiFi Tower, NASDAQ Tower, or both — with lighter support on May 4 and May 6, and the heaviest visibility on May 5.
7-minute synchronized Times Square roadblock for premium visual takeover and structured content capture.
Midtown West and Bryant Park screens included, delivering 200+ plays per day across high-traffic commuter corridors.
14-screen DC network with included 30-minute roadblock to reinforce national relevance around the launch.
| Configuration | What’s Included | Investment |
|---|---|---|
| NASDAQ + DC | NASDAQ Tower + 300–400 plays (May 4 & 6) / 650–800 plays (May 5) + NYC roadblock + DC network + DC roadblock | $35,500 |
| MiFi + DC | MiFi Tower + 300–400 plays (May 4 & 6) / 650–800 plays (May 5) + NYC roadblock + DC network + DC roadblock | $37,500 |
| Both Towers + DC | MiFi + NASDAQ + 300–400 plays (May 4 & 6) / 650–800 plays (May 5) + NYC roadblock + DC network + DC roadblock | $50,500 |
For continuous dominance across all 3 days.
This structure keeps pressure on the market the entire window, with heavy daily frequency in both NYC and DC. It is the larger visibility play for a broader three-day takeover feel.
Midtown West and Bryant Park screens included, delivering 200+ plays per day across high-traffic commuter corridors.
MiFi Tower and NASDAQ Tower running together throughout the full three-day launch window.
Includes the 7-minute NYC roadblock and the 30-minute DC roadblock for coordinated impact and content capture.
650–800 plays per day across both cities with supporting Midtown West and Bryant Park visibility in NYC.
| Configuration | What’s Included | Investment |
|---|---|---|
| Full Dual-City Takeover | MiFi + NASDAQ + NYC roadblock + full DC network + DC roadblock | $73,000 |
Past activations and visual references
Upgrades that increase visibility, movement, and content value
| Add-On | Details | Investment |
|---|---|---|
| Mobile Billboard Activation — 1 City | 8-hour route, LED truck, audio from the book, QR engagement | $5,500 |
| Mobile Billboard Activation — Both Cities | NYC + DC launch-day activation | $10,000 |
| Content Production Package | Videography + photography, 3 edited videos, real-time content capture | $7,500 |
| Audience Engagement Expansion | X Live amplification, book signing coordination, giveaway funnel | Custom |
For the largest impact around this iconic release
Create a launch that doesn’t just happen — it lives on.
For the largest possible impact around this iconic release — aligned with the 250-year American anniversary — the goal is to build a launch that carries beyond release day through visibility, content, and audience engagement.
This combination concentrates energy on May 5 as the defining moment, extends reach into the streets through mobile activation, and captures the full experience through high-quality content built for continued use across social, PR, and digital channels.
As a continuation of our previous work together and in support of this launch, a 5% preferred partner investment reduction is applied when selecting this full recommended structure.